TrueStanding was built on a simple belief: every review, every mention, and every AI answer about your brand is a signal. Our mission is to help businesses hear those signals clearly, respond thoughtfully, and correct the record when it is wrong.
A complete platform for understanding what customers, and AI assistants, say about your brand, and for fixing what AI gets wrong.
Real-Time Monitoring
Connect Google Reviews, the app stores, Reddit, Google News, and YouTube in minutes. TrueStanding watches for new feedback around the clock.
AI Sentiment Analysis
Our AI engine analyzes tone, emotion, and intent behind every mention, going beyond star ratings, and shows how perception shifts over time.
AI Visibility
See how ChatGPT, Claude, Gemini, and Perplexity describe and recommend your brand, question by question, and how that changes with who is asking.
Smart Alerts
Get notified instantly when sentiment drops, a negative trend emerges, or a review needs urgent attention.
Fix What AI Gets Wrong
TrueStanding catches factual errors in AI answers, drafts the correction, and publishes a verified fact sheet (hosted llms.txt) AI can learn from.
Team Collaboration
Share dashboards, assign review responses, and keep your whole team aligned on customer sentiment.
TrueStanding was born from a real problem. As a research company, Baxter Research Group (BRC) saw firsthand how businesses struggled to make sense of the flood of online reviews pouring in across dozens of platforms. Then buyers started asking AI assistants for recommendations, and brands had no way to know what ChatGPT, Claude, Gemini, or Perplexity were saying about them, let alone correct it.
We built TrueStanding to close that gap. Drawing on BRC's decades of experience measuring how audiences read, buy, and decide, we created a platform that tracks every review, mention, and AI answer, scores the sentiment, and helps brands publish the verified facts AI needs to get the story right.
TrueStanding is part of the Baxter Research Group family of products, alongside TrueRank and TimeLock. Each product reflects our core belief that data should be accessible, actionable, and transparent.
A Baxter Research Group Product
Customer First
Every feature we build starts with the question: does this help businesses better understand their customers?
Transparency
We believe in clear, honest communication. Our AI explains its reasoning, and our pricing has no hidden fees.
Privacy by Design
Customer data is handled with the highest standards of security. We process review data responsibly and never sell it.
Continuous Innovation
The world of customer feedback is always evolving, and so are we. We ship improvements every week.
TrueStanding is launching soon. Join the waitlist to see what reviewers, social, and AI assistants are saying about your brand.
Join the Waitlist